International marketing mix thesis
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- Since 1900, coca-cola already moves into europe market, when 1970 coca-cola moves to international market, it already 39 years ago until 2009.
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For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy despite the great. Master thesis in international marketing date: june 1, 2011 “reconsideration of volvo strategic planning for thai market” mamee wongkorsub – 870715. 24 marketing mix international marketing, master thesis 15 hp - 10 - 23 market plan 231 positioning positioning defines what the company image is in.